Bulk marketing is DEAD – feeding everyone the same thing doesn’t work anymore. There, we said it. One huge billboard standing tall on the street doesn’t generate buzz anymore. Similarly, one email campaign sent to thousands of email subscribers won’t get you much results as it used to get you in good old days. So, what replaces the bulk marketing? Personalised marketing. Give something to only those people who are looking for it and at the moment they need it.
But now another problem arises – how do we know when someone is looking for something that we can supply? And that is when Horntell comes along in the picture. Horntell tracks each of your user’s behaviour in your app and allows you to target them precisely the way you want.
Give something to only those people who are looking for it and at the moment they need it – that’s when they will thank you truly (and pay you, of course).